Kreativ Fest

A proposed visual identity and event design for the fourth edition of Kreativ Fest, a student-driven festival celebrating creativity and design.The concept was developed as a complete visual system for the event, extending across posters, accreditation passes, social media content, and other promotional materials.

The design combines a structured black-and-white grid with vibrant neon gradients and playful visual elements, creating a contrast between order and experimentation. Barcode details, timestamps, date strips, modular layouts, and ticket-inspired elements borrow from the visual language of packaging, film strips, and access passes. These elements create a sense of admission, movement, and temporality, presenting the festival as an experience that you enter, scan, and become part of.

The rigid, functional structure is disrupted by bold colors, distortion, and the intentional disregard of conventional margins, reflecting the energy and freedom of the festival itself. The result is a cohesive visual identity that combines functional design language with a youthful and experimental aesthetic.