Cipso

A product photography project created around Cipso, a chips brand packaged in a tube and defined by a graffiti-inspired logo. The visual concept connects the product with the raw, playful aesthetic of street art.

For the informative studio photograph, the Cipso packaging is presented as the main focus, surrounded by the chips and its key ingredients to clearly showcase the product and communicate what is inside the package.

For the lifestyle photograph, models are shown enjoying Cipso in front of a graffiti-covered wall, surrounded by spray paint cans that share the same cylindrical shape as the chips packaging. This visual connection between the product and spray paint creates a playful relationship between Cipso’s packaging, its graffiti-inspired identity, and the world of street art.